What is Digital Marketing? Importance and types of Digital Marketing
If you are looking for a Digital Marketing Course, and want to learn everything about Digital Marketing in a practical way then believe me you are at the right place. In this post you’ll come to know ‘What is Digital Marketing?’ importance and types of Digital Marketing with some relevant and practical examples that will surely help in boosting your knowledge in Digital Marketing.
As the world is shifting towards the digital side, businesses whether small or large around the world are adopting digital marketing to promote their brands and services. Traditional marketing now has changed into digital marketing. Everyone is giving more preference to digital marketing instead of traditional marketing. In the modern world digital marketing is playing a very important role in the success of an organization.
Table of Contents
What is Digital Marketing?
In simple words, Digital Marketing is the process of marketing and promoting products and services by using the internet and some digital devices such as desktop computers, laptops, smart phones, tablets etc.
Importance of Digital Marketing
Digital Marketing is so prevalent across the world. As the customer is the king and marketing is a tool and by using this tool businesses are satisfying the needs of the king (i.e. Customer). Through digital marketing businesses are reaching their target customers. The Internet is one of the most important mediums of digital marketing.
The below are various points highlighting the importance of Digital Marketing.
- It’s affordable & cost effective
- It has widen reach
- Greater conversion rate
- Easy to monitor
- Building brand royalty
- Huge return on investment
- Brand development
- Easy to share and precise targeting
Scope in Digital Marketing
There are huge scope in this field. Lots of small and large business are hiring digital marketer at large extent to promote their brand and services through digital platform. If you have good knowledge of digital marketing, you might become a part of an organization or become a freelancer.
About “Digital India” campaign in India
Digital India is a showcase programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.
Digital India was launched by the Prime Minister of India Narendra Modi on 1st of July 2015, with an objective of connecting rural areas with high-speed Internet networks and improving digital literacy.
What are the main components of this campaign?
There are three components of this campaign:
Development of secure and stable digital infrastructure,
Delivering government services digitally, and
Universal digital literacy.
There are nine pillars of ‘Digital India’
- Broadband Highway
- Universal Access to mobile connectivity
- Public Internet Access Programs
- E-Governance- reforming Government through Technology
- E-Kranti-electronic delivery of services
- Information for all
- Electronic Manufacturing
- It for Jobs
- Early harvest programmes
Types of Digital Marketing
There are mainly 12 types of digital marketing which are as follows:
- Website Planning and Development
- Pay-per-click (PPC)
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Display Advertising
- Social Media Marketing
- E-mail Marketing
- Content Marketing
- Online Reputation Management
- Affiliate Marketing
- Marketing Analytics
- Digital Marketing Strategy
1. Website Planning and Development
Website planning is the most important part of digital marketing. When you think of setting up a business, the first thing that comes to mind is planning a website. Having a website is compulsory to showcase a variety of products and services that you are going to offer.
Here are some certain steps for website planning:
- Research and gathering information
- Planning & Designing the layout
- Content writing
- Testing and launching
- Maintenance
2. Pay-Per-Click (PPC)
Pay-per-click (PPC) is a type of online advertising model used to drive traffic to websites. In this model an advertiser pays a publisher (i.e a website owner or website network) every time when an ad link is clicked.
Which popular platform offers PPC advertising?
The most popular platform offering PPC advertising are Google Ads, Facebook Ads, and Twitter Ads etc
3. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving your site visibility and ensuring that website is seen at the top of the list so that more visitors can find the product and services offering by you and visit websites. SEO is most important in today’s combative market. The first place to search about anything and collect information in search engine.
For e.g.: When you search a keyword in Google, Bing or any other search engines a set of algorithms work and in return shows the ranking as first place, second place and so on of the websites.
There are two types of SEO:
- Online SEO
- Offline SEO
4. Search Engine Marketing(SEM)
Search Engine Marketing (SEM) is a type of internet marketing and one of the most effective way to promote your products and services and grow your business. It is a practice of marketing a business through paid advertisements that appear on Search Engine Result Pages (SERP). A selected keyword on the site is set for biding on services like Google or Bing, they might enter the keywords, that are related to certain products or services, which gives the advertiser an opportunity to show their ads for such queries.
These types of ads are known as pay-per-click ads that comes in a variety of ad formats. Some of these are small, text-based ads and visual graphics. Search Engine Marketing(SEM) biggest strength is that it offers advertisers an opportunity to put their advertisements in front of their customers to motivate them to make a purchase when they are ready for that.
5. Display Advertising
Display Advertising is a type of ads that comes in various forms like text, banner ads, video graphic, rich media and many more.
As we know the advertisers collect data from the users online activity, they combine the collected data to create a picture of the users’ interest to deliver to the target audience with targeted advertising. This kind of advertising is known as behavioral advertising.
Display Advertising can be measured by following methods:
- Reach
- Click through Rate
- Bounce Rate
- Conversion Rate
- Return on Investment
6. Social Media Marketing (SMM)
Social Media Marketing (SMM) is one best platform to promote your products or services. Now a days small and large businesses are targeting more on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube etc showcase their product and services and reaching on target customers.
The terms Like, Share, Subscribe or Follow, Repost are one of the most common words used in social media platform to drive more attention. The main motive of social media marketing is to obtain brand awareness and visibility, gain audience and create a voice in the market.
Social Media Marketing can be divided in two parts:
a) Active Social Media Marketing (SMM) Promotion
b) Passive Social Media Marketing (SMM) Promotion
a) Active (SMM) Promotion: Active SMM consists of contents that derived the audience towards the website and social media platform
- Google+
- YouTube
b) Passive (SMM) Promotion: Passive SMM means to being constantly active by updating statuses, images, live sessions, videos and articles, etc. By Passive promotion one can understand the problems of the users and solve their queries.
7. E-mail Marketing
Email Marketing is a type of direct marketing by sending commercial e-mail to a list of contacts who have given their consent and permission to receive such email.
Email marketing has been one of the popular ways to promote your products & services through the internet. In this process email id was asked to keep the customer updated with new catalogue of products or services.
Email marketing is the most effective way to boost customer loyalty and connect with them. According to a report at least 99% consumers check their email on a daily basis.
8. Content Marketing
Content Marketing is a form of marketing by publishing relevant and valuable content to attract and engage your audience. Content Marketing plays a very important role in success of one’s business. It is not only a blog posts on websites and social media, but also a strategy to achieve goals and generate leads. It tells a story about your businesses and brands.
A well picked up and chosen content can reach you at the top in the market. This is a long-term strategy that emphasize on long-term relationships with the target audience by providing them quality and relevant contents.
Content Marketing can be in various forms like Blog post, E-Book etc.
9. Online Reputation Management(ORM)
Online Reputation Management(ORM) is the process of taking control of the online conversation, this includes what user looks at, their negative feed, risky comments and anything that brings in bad name to the brand.
The ORM helps us to manage everything online is protected and recorded, to create balance as well as to prevent misleading trends.
10. Affiliate Marketing
Affiliate Marketing is to sponsor and promote other peoples’ products, if someone buys those products you get commission for every sale.
There are three parties involved in this:
- Advertiser
- Publisher
- Consumer
Eg: Amazon, which sells other product.
11. Marketing Analytics
Marketing Analytics is the practice of managing, measuring and analyzing marketing performance to optimize return on investment (ROI). Businesses can be understood by applying technology and analytical processes to marketing related data what drives consumer actions i.e. calls-to-action (CTAs) and refine their marketing campaigns.
Simply through Marketing Analytics you can monitor campaigns and their outcomes, and manage to spend your money effectively.
12. Digital Marketing Strategy
A digital marketing strategy is a series of planned actions performed via various online channels that helps one grow their business and generate more revenue and improve customer relationships.
What should be digital marketing strategies?
Here is a comprehensive list of digital marketing strategies:
- To identify the goals and digital marketing tools you need
- To collect data of your audience
- To audit and plan your own media, earned media and paid media
- To generate leads
- To set up marketing automation
FAQs (Frequently Asked Questions) on Digital Marketing
Q)1. What SEO stands for?
Ans. SEO means Search Engine Optimization
Q)2. What SERP stands for?
Ans. SERP means Search Engine Result Page
Q)3. Indian brands spend what percentage of their marketing budget on social media?
Ans. Nearly 90%
Q)4. Which country has the maximum number of Internet users?
Ans. China
Q)5. Which of the social media platform has highest penetration in India?
Ans. Facebook and YouTube
Q)6. India is at what position of using internet in the world?
Ans. 2nd Position
Q)7. What percentage of Indian population will be using Internet by 2023?
Ans. According to Statista, it was estimated that there would be over 650 million internet users in India.
Q)8. India’s rank in the online market over the world?
Ans. India ranked 2nd largest online market in the world, and the first position is China.
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Great read regarding an overview of digital marketing as well as the benefits for continued business success. Thanks for this.
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